Three principles of packaging design

about jewelry packaging eye-catching

To play a promotional role, packaging must first attract the attention of consumers, because only products that attract consumers’ attention can be purchased. Therefore, the packaging should use novel and unique shapes, bright and eye-catching colors, beautiful and exquisite patterns, and materials with their own characteristics to make the packaging appear eye-catching and make consumers have a strong interest at first sight.


Successful packaging should not only arouse consumers’ attention and interest in products through the use of shapes, colors, patterns and materials, but also enable consumers to accurately understand products through packaging. Because the purpose of people buying is not the packaging, but the product inside the packaging. The most effective way to accurately convey product information is to truly convey the product image. It can use fully transparent packaging, open windows on the packaging container to display the product, draw product graphics on the packaging, and make concise text descriptions on the packaging. Colored product photos and more can be printed on the packaging.

good impression

That is to say, the shape, color, pattern and material of the packaging should be able to arouse people’s favorite emotions, because people’s likes and dislikes play an extremely important role in purchasing impulses. The good impression comes from two aspects, the first is the practical aspect, that is, whether the packaging can meet the needs of consumers in all aspects and provide convenience, which involves the size, number, and exquisiteness of the packaging. The same skin cream can be in a large bottle or a small box, and consumers can choose according to their own habits; the same product is beautifully packaged and easy to be chosen as a gift, and the packaged ones can only be used by themselves. When the packaging of the product provides convenience, it will naturally arouse the goodwill of consumers.

Three principles of packaging design