Six principles to understand jewelry packaging

The six principles of jewelry packaging design:

practicality principle, commercial principle, convenience principle, artistic principle, environmental protection principle, connotation principle, among which the common ones are practicality, convenience, artistry and environmental protection.

practicality principle

The principle of practicality is to give priority to consumers, and to create the best effect of the product at a lower cost.

Different jewelry may require different packaging materials. When designing jewelry packaging, the first consideration is the carrying and use of jewelry. How to make carrying more convenient, product protection more appropriate, and comfortable shape, this is the designer. the original intention.

The principle of convenience

The principle of convenience improves efficiency, and at the same time, it is convenient for consumers to use and save consumers time.

It is mainly reflected in the packaging shape of jewelry, such as when handling, holding, holding, or carrying jewelry, it will produce a certain sense of comfort and lightness.

Six principles to understand jewelry packaging

artistic principle about boxes:

The principle of artistry is to use the combination of technical beauty and formal beauty, which has a strong artistic appeal.

The artistic principles of jewelry packaging design are reflected in the shape, color, text and other parts of the packaging. The unique packaging shape and gorgeous packaging colors are all to improve consumers’ desire to buy.

Environmental Principles

The principle of environmental protection is to promote sustainable development of packaging, which is not only harmless to the human body, but also does not pollute the environment.

Jewelry packaging design today advocates green and renewable materials and uses recycled natural materials.

Six principles to understand jewelry packaging1

commercial principles

The commercial principle is to make profit, and pursue peculiar shapes, shocking advertising slogans, prominent color matching, etc. in jewelry packaging design to attract consumers to buy.

Since the packaging is attached to the jewelry, the jewelry itself cannot be directly displayed, so the characteristics, functions and quality of the product can be realized through the jewelry packaging design. How to quickly and directly arouse consumers’ desire to buy is a link that jewelry brands have been optimizing.

Intensional principle

The principle of connotation is to enhance consumers’ cognition and understanding of commodities, and to have a more profound understanding of the positioning, development and future of the brand.

Excavating the regional culture, product characteristics and brand culture of commodities for reasonable packaging design can enhance consumers’ trust in commodities and establish a good brand awareness.

Six principles to understand jewelry packaging2

A good jewelry packaging design needs to be compatible with these six points, of which practicality, convenience, artistry and environmental protection are the top priorities. How to choose between them is a very test of a designer.

Deqi jewelry packaging uses the most professional design and unlimited creativity to create a series of jewelry packaging that belongs to you, such as exclusive jewelry props, jewelry packaging and jewelry boxes, to create the most perfect brand visual image and deeper brand culture for you potential value.