Jewelry packaging design is an indispensable part of jewelry. Creative jewelry packaging design is not only a beautiful coat for commodities to enter the market, but also an effective means to realize commodity value and use value. Before the specific creative design of jewelry packaging, we must first fully understand the enterprises and products that produce the goods, generally starting from three aspects:
1.The basic situation of the market, such as the market characteristics and potential of the product, competitors, etc.
2.The basic situation of consumer groups, such as age, economic income, and cultural quality of consumer groups.
3.The basic situation of market-related products and their own products, including brand image and popularity, favorability, trust, product price, quality, sales methods, etc.
After extensive understanding, one can give full play to one’s imagination and creativity according to the information at hand, make preliminary creative ideas, and then after further repeated deliberation, improvement and development, finally determine the creative cut-off point.
1.jewelry Packaging creative expressions and methods
Packaging needs to be transmitted through a certain form of expression. Choosing an appropriate form of expression is a key link in the correct dissemination of corporate image and commodity information. The appropriate form of expression can play a role of one versus ten, and enhance the commodity of the product.
2.Outstanding jewelry box Features
different products. have different characteristics. The attractiveness of a brand’s product to consumers reflects the difference between the product and other similar products, often not in their commonalities, but in their individual characteristics.
3.jewelry Consumer positioning
Jewelry packaging is aimed at the identification and influence groups of the product, and is the final consumer of the brand product. Consumer groups can be divided by age, gender, class, etc. Different products face different consumer groups. The design revolves around these characteristics and narrows the distance between the product and the consumer, in order to generate a sense of intimacy.