How should jewelry packaging be designed?

Today’s jewelry boxes are mainly based on the packaging shape and color application of the product as the main sales method. The jewelry box is the external image of jewelry, and it is the first impression left to customers. Therefore, how to design a good jewelry packaging box is extremely important. Come and share our experience with you today.

How should jewelry packaging be designed?

Jewelry packaging design should be consumer-centric.

Jewelry packaging box designers should fully consider the needs of different consumer groups, ponder the psychology of neck customers, and conduct targeted designs on the basis of market research. The style and emotional expression of the packaging must be in line with the age group, level, and aesthetic taste of the target group, so as to resonate with them. As jewelry consumption tends to be younger and more fashionable, jewelry packaging will develop in a diversified direction.

Jewelry packaging design should be product based.

Combined with the characteristics of the product itself, the jewelry packaging box determines the packaging form according to the size, shape, material, style, grade, style, connotation and other factors of the jewelry, shaping the personality and temperament of the jewelry brand, and fully reflecting the attributes of the product.

  1. Jewelry packaging design should be market-oriented.

Before designing a concept, conduct necessary market research to fully understand the market situation and observe the market dynamics. Obtain fresher design concepts from market feedback information, and position them reasonably to avoid the disconnection from the market caused by designers blindly pursuing personal taste and personal style.

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  1. Jewelry packaging design should have its own characteristics.

Jewelry packaging design must meet certain characteristics. For example, when an ordinary diamond ring box is designed, the box should be made more distinctive, and consumers should have a unique ingenuity when they get the box. a feeling of. The box itself must have a certain aesthetic sense, and consumers can highlight the characteristics of a certain piece of jewelry when they see the box, so that such a jewelry box can capture the hearts of people more.

Therefore, jewelry packaging design not only needs to reflect the protection of jewelry, but also needs to consider its aesthetics, so that customers can enjoy the beauty of jewelry and its packaging, thereby promoting sales.

The above is what we are trying to do in Deqi Jewelry Packaging. We have our own factory integrating R&D and production, with a professional design team, experienced workers and the service concept of “customer first, quality first” , focusing on the manufacture of jewelry boxes, portraits, trays and other display props that meet the needs of customers. Welcome friends who share the same goals to communicate and discuss cooperation.

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